What Is Natural Skincare and Why Choose It.

Despite what earthy labels and leafy fonts might suggest, “natural” skincare isn’t just about throwing a plant in a jar and hoping for the best (though we've all seen the brands that do just that!).

Real natural skincare is about intention and efficacy — Excluding damaging & harmful chemicals in favor of using powerful botanical ingredients that are thoughtfully extracted, expertly formulated, and proven to work with your skin not just sit on top of it.

As the founder of a natural skincare brand I spend a LOT of time scouring my competitors' websites (truly - I'm obsessed! ... but it's not stalking, it's just business!). I see so many customer reviews on other "natural skincare" websites saying that their product feels "sticky", "heavy" or "thick" . The reply is often a vague "Yes it's meant to sit on your skin because its got" ... X Y Z (some natural ingredient) "in it". Unfortunately, this is all too common and incredibly misleading. How can a product deliver promised nutrients & care to the subdermal layer of your skin if it doesn't actually absorb? It can't. 

Skincare (of any kind) should NEVER feel heavy, sticky or uncomfortable. The above examples are simply a sign of a poorly formulated product.

True Natural Skincare should blend nature’s intelligence with modern science, so you get formulas that are lightweight, low molecular structure (highly absorbable), legitimately clean, toxin free, artificial preservative and fragrance free, conscious, and genuinely results-driven. Because natural shouldn’t mean weak — it should mean effective, active, and transformative 🌿

Why choose natural skincare? What really sets it apart from mainstream skincare? 

Natural skincare stands apart from mainstream formulas because it works with your skin, not against it. Instead of relying on harsh synthetics or quick-fix fillers, it uses intelligently chosen and highly concentrated botanical actives that support the skin barrier, encourage long-term balance, and deliver visible results over time.

The difference isn’t just what’s left out — it’s the care, intention, and skin-first philosophy built into every formula. Here's a quick breakdown of some key natural skincare benefits:

• Gentle, effective nourishment: Botanical ingredients provide vitamins, essential fatty acids, and antioxidants that support collagen production, improve elasticity, and reduce the appearance of fine lines and wrinkles—without stripping or irritating the skin.
• Safer for sensitive skin: Formulas free from parabens, synthetic fragrances, sulfates, and artificial dyes lower the risk of irritation, redness, and allergic reactions, making them ideal for reactive or delicate skin types.
• Deep hydration & barrier support: Ingredients like hyaluronic acid, aloe vera, and jojoba restore moisture, strengthen the skin barrier, and help skin retain hydration—beneficial for dehydrated, combination, and mature skin alike.
• Concentrated antioxidant protection: Often containing a more concentrated formula of Vitamin C, vitamin E, Green Tea, Kakadu Plum, and berry extracts - Natural products neutralize free radicals, defend against pollution and UV stressors, and help maintain, protect and more adequately repair your skin with everyday use.
• Ethical & eco-conscious: Natural skincare often means cruelty-free, sustainably sourced, and biodegradable ingredients plus recyclable or minimal packaging—so your routine supports both skin health and the planet. Smaller companies like Lily Bee & Me emphasize creating small boutique batches and in our case go the extra mile to hand package and label all formulations in premium eco-friendly glass with compostable labels. 
• Mindful self-care: Beyond topical benefits, natural skincare rituals encourage relaxation, grounding, and long-term wellbeing through soothing textures, gentle natural scents, essential oils, and simple routines.

What to avoid and watch out for when shopping "Natural"?

Not all “natural” skincare is created equal — and that’s where things get a little sneaky. Buzzwords like clean, green, or plant-based aren’t regulated, so they can be used even when formulas rely on fillers, fragrance-heavy blends, or ingredients included more for marketing than results. Watch out for overly long ingredient lists packed with vague terms, essential oils doing all the heavy lifting, or products that promise the world without explaining how. True natural skincare is transparent, purposeful, and performance-driven — if a brand can’t clearly tell you what’s inside and why it’s there, that’s your cue to keep scrolling.

Who benefits most? Natural skincare is a great choice for anyone who wants cleaner, kinder products—especially:

• People with sensitive or reactive skin
• Those seeking gentle anti-aging care without irritation
• Anyone wanting to reduce exposure to synthetic chemicals and preservatives 
• Eco-conscious shoppers who priorities sustainability and small batch ethical sourcing

How to get the best results

• Keep it simple: A gentle cleanser (warm water is actually perfectly fine), targeted serum, nourishing moisture serum, and daily mineral SPF create a strong foundation to lock in hydration and for a protective barrier against environmental stressors. 

See our Easy Natural Skincare Routine Here

• Patch-test new products if you have allergies or very reactive skin.
• Layer thoughtfully: Apply lightest to heaviest textures; serums before oils and creams.
• Be consistent: Visible improvements in texture, hydration, and tone often appear with 8–12 weeks of regular use.
• Protect daily: Use broad-spectrum mineral sunscreen to complement antioxidant protection.

Choose clean, effective skincare that works with your skin—not against it. At Lily Bee & Me, our natural, cruelty-free products are crafted to nourish, protect, and restore radiance for every skin stage.

Ready to start? Explore our curated ranges for sensitive, mature, dehydrated, and blemish-prone skin and discover the difference plant-powered care can make.